Thursday, September 16       |        2:00 PM ET       |       Building a leading eCommerce organization


How to Choose the Right eCommerce Agency for Your Organization

To win in eCommerce today, brands need 5-star performance in a number of functions, spanning retail media, analytics, content management, and more.  Some of these functions are more unique to eCommerce and therefore require a skillset that is new to many organizations, while experienced eCommerce headcount is hard to come by and at a premium.  Further, the eCommerce space as a whole is developing rapidly, as is the underpinning technology to many of these eCommerce functions, making it increasingly challenging for brands to stay on top of it all.

These dynamics are driving brands to look to external agencies as extensions of their eCommerce teams.  But with so many agencies out there today, how do brands choose the right ones to partner with?  Which capabilities are most important to drive business growth?  What questions should they be asking in the interview process?  How do they cut through the buzzwords in a pitch deck?  In this session, 3M’s Scott Erickson will cover these questions and more, walking brands through a framework to find the right fit for their organizations.  His presentation, paired with an actionable worksheet brands can use when evaluating agencies, will provide attendees the tools and confidence needed to find the perfect partner to help fuel their next wave of eCommerce growth.
 

Scott Erickson
Sr. Account Manager - Amazon
3M

Scott leads 3M’s relationship at Amazon for their Construction and Home Improvement Markets business unit, which includes the iconic Filtrete™, ScotchBlue™, and Command™ brands.  Over his 20+ year career he has held a wide variety of CBG and B2B and Marketing and Sales roles at 3M, Cargill and Land O’Lakes along with Sports Marketing roles with the Minnesota North Stars and Minnesota Twins.   Scott has an MBA from the University of St Thomas in St. Paul, and BA in Marketing and Economics from the University of Minnesota.  

3M

3M Co is a technology company. The Company operates through four segments: Safety and Industrial, Transportation and Electronics, Health Care and Consumer. Safety and Industrial segment consist of abrasives, automotive aftermarket, closure and masking systems, communication markets, electrical markets, industrial adhesives and tapes, personal safety, roofing granules and other safety and industrial. Transportation and Electronics segment consists of advanced materials, automotive and aerospace, commercial solutions, display materials and systems, electronic materials solutions, transportation and safety, and other transportation and electronics. Health Care segment’s products and services include medical solutions, oral care solutions, separation and purification sciences, food safety and health information systems. Consumer segment serves consumers and consists of consumer health care, home care, home improvement, and stationery and office supplies.                                            


https://www.3m.com/