Wednesday, September 15       |        2:00 PM ET       |       Winning with your key eCommerce accounts


eCommerce Assortment: Optimizing for the Consumer, the Retailer, and the P&L

Suppliers have seen a dramatic evolution of eCommerce assortment.  While we started out with the endless aisle, throwing anything and everything up on the site, that has led to challenges with the proliferation of 3P sellers, the convergence of digital and B&M shopping, profitability pressures, and constrained fulfillment centers.  Now, leading brands are taking a more intentional approach, refining their assortment to the items and pack sizes that are appealing to the consumer while hitting profitability thresholds for both the brand and the retailer.  They are customizing eCommerce packaging for a better customer experience and for more cost-effective shipping and storage.  They are using the copious amount of data now available from the digital business to guide new product innovation.

Join us for a panel discussion featuring eCommerce packaging expert and CRC Thought Leader Partner, Menasha, as well as eCommerce professionals from branded manufacturers and rep firms, for actionable takeaways to optimize your own eCommerce assortment.  We’ll exchange perspectives on the pros and cons of eCommerce-exclusive product, SIOC and FFP packaging, and the endless aisle.  We’ll also dive into how panelists tactically execute these types of assortment and how they’re moving eCommerce to the forefront of the product development process.
 

Paul Murphy
Vice President of Retail Strategy & Sales
Menasha Packaging Company, LLC

Since January 2019, Paul Murphy has served as Vice President of Retail Strategy and Sales for Menasha Packaging Company, LLC. Menasha Packaging Company, LLC, is a wholly owned subsidiary of Menasha Corporation and the Corporation’s largest operating company. 

Paul joined Menasha in 2001 as a General Manager, following   Sales, and General Management positions with Boise Cascade, MacMillan Bloedel, and Pratt Industries, and has held leadership roles in multiple Menasha businesses.  In the early 2000’s, Murphy helped lead Menashas’ transformation from an industrial and graphics packaging provider, into the leading retail focused merchandising solutions provider in North America, developing meaningful relationships with the Channel Leading Retailers in the U.S., resulting in strong Retailer-CPG collaborations and thought Leadership.  From 2001 through 2019 he held successive leadership positions across the company including General & Sales Management roles. In 2017 he was named Vice President of Sales and Operations for the paperboard packaging business, with multiple operations in the U.S. In 2019, he was named Vice President of Retail Strategy and Sales for Menasha. Murphy has extensive experience in industrial packaging, Retail, POP/Display, and on/off shelf merchandising, and has played a key role in developing strategies and tactics to support the strategic focus and growth of Menasha Packaging.

Murphy is a graduate of Lambuth College (BA) and University of Memphis (MA).





Menasha Packaging Company, LLC

Menasha is the industry’s largest independent, retail-focused packaging and merchandising solutions provider. Yet, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value, delivered on time and just in time, across the entire integrated merchandising supply chain.

https://www.menasha.com/
 

Darcy Meier
Director, eCommerce Category and Customer Development
Newell Brands

Darcy Meier is currently the Director of eCommerce and Customer Development at Newell Brands.  Darcy is a retail professional with CPG leadership experience both as a retailer and supplier.  Prior to Newell, Darcy held leadership and merchandising roles at Amazon, Walmart, and Vi-Jon.  She has developed and launched over 1,000 items on Amazon, implemented eCommerce strategies and established supportive corporate structure - successfully growing businesses and relationships at Amazon, Walmart, and Costco.  Her expertise is in eCommerce, Sales, Marketing, Business Strategy, and Private Brands.  

Darcy earned a MBA from Missouri State University and a Bachelor of Science in Business Management from Emporia State University.









Newell Brands

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid®, Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Contigo®, First Alert®, Mapa®, Spontex® and Yankee Candle®.  Newell Brands is building beloved #1 and #2 brands that brighten homes and lives every day and create moments of joy, build confidence and provide peace of mind.


https://www.newellbrands.com/

Raj Sapru
COO
Netrush

As COO of Netrush, Raj’s focus is organizational planning, connecting corporate strategy with execution, and navigating growth in a diverse and changing modern commerce ecosystem.






Netrush

Netrush partners with premium brands to provide the teams, technology, strategy, and infrastructure needed to thrive on Amazon and other e-commerce marketplaces. With headquarters in Vancouver, Washington, and processing facilities in Kentucky and Canada, Netrush provides a full suite of capabilities including supply chain, advertising, retail strategy, analytics. marketplace management, and brand protection to make a meaningful connection between brands and shoppers.


https://netrush.com/