Wednesday, September 15       |        12:30 PM ET       |       Winning with your key eCommerce accounts


Amazon Advertising: Driving incremental returns through real time bidding and full-funnel attribution

Flywheel Digital is back again to share their latest perspective on Amazon Advertising, focusing on real-time trading and full-funnel marketing tactics, attribution, and data. Leading brands are taking a full-funnel approach to drive efficiencies for both short and long-term returns. This session will be chock-full of Flywheel’s forward-looking view as well as first-hand deep dives on Amazon most recent product releases across the funnel. Topics covered will include Amazon Marketing Cloud (clean room), Whole Foods + Fresh advertising, editorial recommendations, OTT, real time bidding, calculating LTV and incrementality, and more.

Patrick Miller
Co-Founder
Flywheel Digital

Patrick Miller co-founded Flywheel Digital in 2014 and Flywheel became a part of Ascential plc in 2019. As part of his role, Patrick manages all product and technology initiatives for Flywheel as well as leading client engagements. Patrick has focused on digital retail and brand success since 2010. Before that, Patrick oversaw the Chesapeake Bay Foundation’s web, social, and volunteer engagement. Previously Patrick worked on numerous political campaigns managing websites, targeting, and voter contact. Patrick received his BA in English from James Madison University and volunteers for a number of environmental and trails advocacy organizations.  



Abi Harmon
EVP & Managing Director
Flywheel Digital

Abi Harmon is an Executive Vice President at Flywheel Digital and is responsible for leading their West Coast operations and Client Services team. In her role, Abi supports clients across all functions of their Amazon and eCommerce business from leading-edge technology to maximize sales via self-service tools, consulting, and enabling matrixed manufacturers the right strategic and practitioner support to successfully win their fair share in an ever-changing digital economy. Abi has a passion for building and growing teams, and a deep love of retail innovation and automation.

Prior to joining Flywheel, Abi spent over a decade managing P&Ls within CPG and Retail, with a breadth of roles and responsibilities at Kimberly-Clark, the Target Headquarters, and at Amazon where she lead and launched categories across Media and Pets, balancing profitable fulfillment with high growth goals. She holds a BA in Economics and Political Science from Macalester College.

Flywheel Digital 

Flywheel Digital helps leading manufacturers achieve digital sales, brand, and supply chain goals.  Flywheel is a certified Amazon partner, one of four advertising API partners with Walmart, and an API partner with Instacart. Flywheel built their proprietary tech stack to meet the unique needs of the world’s most complicated brands and drive disproportionate digital retailsuccess.                                            


https://www.flywheeldigital.com/