Tuesday, September 14       |        3:30 PM ET       |       Winning with your key eCommerce accounts


Mastering Your Online, Multi-Marketplace Grocery Strategy 

The online grocery market is growing incredibly fast, accelerated by the global pandemic, yet it’s been difficult to master. With rapid change and uncertainty, how can brands strategize the best avenue for growth? In an industry built on shelf space and traditional advertising, CPGs have had to shift their most foundational strategies. Rather than focusing on brick and mortar efforts, they have had to become experts at a new paradigm online. Amazon is no longer the only marketplace to focus on since the shopper journey has greatly shifted over the past year. Brands have to leverage the importance of making sure products are available where customers want to shop, anytime, anywhere.

Join this session with Code3 to learn how multi-billion-dollar consumer packaged goods manufacturers have embraced the direct-to-consumer online movement. They will share their expertise on marketplace expansion from Amazon to Instacart to Walmart and beyond, as well as illustrate growth opportunities in grocery and how to define the appropriate marketplace mix for your brand.
 

Sam Jennings
Lead Client Strategist
Code3

Sam Jennings is the Lead Client Strategist for the commerce team at Code3. Sam is the co-founder of Cleveland-based agency Marketplace Strategy which was acquired by Code3 in 2018 and recently joined under the Code3 name. Sam is an experienced ecommerce strategist and has worked across many categories and sizes of brands, with a focus in CPG. Sam’s primary focus is consulting brands on growing their sales and market share across the top online retail platforms, including Amazon, Walmart, Instacart, and others.                                            
 

Code3

Code3 is a strategic digital marketing agency focused on marketplace sales acceleration. Code3's partners with mid-sized to Fortune 50 brands to maximize their presence and increase sales on the world’s largest online marketplaces. Clients include; Jabra, StarKist, Shark|Ninja, and many more.                                            


https://code3.com/