Tuesday, September 14       |        11:00 AM ET       |       Winning with your key eCommerce accounts


Connected Commerce: Navigating Ecosystem Change with Retail Media Zen

Retail media is one of the most precocious digital advertising channels to date—and with that rapid growth both chaos and opportunities have ensued. Both macro and micro trends are impacting the space, and in order to meet change with confidence, the time has come for brands to settle into a more connected approach and big-picture understanding of retail media’s role within the marketing mix. In this session, Skai will offer a framework for marketers to manage change and drive growth with methodical calm.

Margo Kahnrose 
CMO
Skai

Margo has more than 15 years of experience in marketing, branding, communications and creative across various enterprise SaaS and consumer industries. Margo previously led the development and management of Skai’s™ brand marketing for more than four years before doing the same for mobility app SpotHero. She rejoined Skai™ in 2018, where she leads demand generation, branding and communications for the company globally. Margo holds a BBA in Design Marketing and Management from Parsons School of Design.

Skai

Skai is the only full go-to-market engine that enables smarter decisions and better outcomes with actionable intelligence in making customer connections. Our platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling brands and agencies to make predictions, improve strategic planning and drive growth on the most important customer channels.


https://skai.io/