Monday, September 13       |        11:00 AM ET       |       Setting the stage for post-pandemic eCommerce


Welcome and Opening Session

We’re rounding the corner on another year of rapid change, with eCommerce touching more of the business than ever before.  In our opening session, Claire McBride, Director of CRC’s eCommerce Council, will set the stage for the 14 breakout sessions to follow as we’ll discuss how eCommerce has evolved over the last year and expanded its presence across the consumer funnel, spanning marketplaces, omnichannel platforms, retail media networks, social commerce, and more.  Along the way, we’ll share our most impactful insights to guide you into the next year of eCommerce growth, including supplier benchmarking data, consumer survey data, our latest retailer forecasts, and best practices from the supplier community.

Claire McBride
Director, eCommerce Council
Cleveland Research Company

Claire is the Director of the eCommerce Council at Cleveland Research Company developing insights and providing actionable business intelligence to help CRC customers grow their eCommerce businesses. She is responsible for writing research, hosting strategic client events including roundtables and CRC's eCommerce Summit, and engaging with over 200 leading branded manufacturers. Prior to her current role at CRC, Claire spent time building strategy for a startup vitamins & supplements company and also worked for KeyBank, advising consumer and retail clients on M&A transactions and debt and equity financings.

Claire holds a Bachelor’s Degree in Corporate Financial Management from The University of Akron. She currently resides in Strongsville with her husband and son.
 

Cleveland Research Company

CRC's eCommerce Council helps branded manufacturers grow their eCommerce businesses faster and more profitably.  Our written reports, webinars, roundtables, and annual conference provides our 170+ members with the leading-edge insights needed to set their organizations up for eCommerce success and stay ahead of the competition that only continues to grow.  A few favorite elements among our community include quarterly Amazon updates, supplier benchmarks such as our annual eCommerce Teams series, share group discussions with non-competing peers, our industry-leading annual eCommerce Summit, and access to our team of research analysts to go deeper on the research and get ad hoc questions answered.


www.clevelandresearch.com