Wednesday, September 15       |        11:00 AM ET       |       Winning with your key eCommerce accounts


When Social & Commerce Collide: How established brands are employing paid social to boost sales on Amazon

Online shopping, a growing behavior, skyrocketed as a result of the COVID-19 pandemic. With so many seemingly endless destinations for consumers to purchase online, advertisers are placing bets on where to spend their advertising dollars to maximize sales. Established brands in particular have had to test and pivot quickly - making sure that their brands are available for purchase online vs. in store. In this session, you will hear from Code3, experts in paid media across primary ad platforms - such as Facebook, Instagram and Amazon. Find out the early tips, takeaways and lessons from brands that have piloted Paid social campaigns that drive directly to Amazon to boost sales.

Lizzy Glazer 
VP, Connections Strategy
Code3 

Lizzy Glazer brings over a decade of cross channel media strategy, planning and buying experience to Code3 - having worked for some of the largest media agencies in the world for Fortune 500 clients. In her current role, she leads Connections Strategy at Code3, bringing together media, creative and commerce services for clients - enabling them to maximize digital sales during a time when this is more critical than ever for financial stability and growth. 

Prior to Code3, Lizzy was a General Manager at ENGINE in New York. While at ENGINE she created and led the media division in the US. In this role, she secured and partnered with clients across the growth spectrum, while managing teams in New York, Chicago and Los Angeles that specialized in media planning, buying, programmatic, social, search, analytics and ad operations. Lizzy began her career at Neo@Ogilvy, and during this time she fell in love with the daily challenge of trying to improve performance and ROI for clients within digital media. Lizzy currently lives in Texas with her husband and enjoys playing golf, cooking and traveling. 



Jake Merrill
Lead, Strategy and Growth, Commerce
Code3

Jake Merrill is the Lead of Strategy and Growth for the Commerce team at Code3. In this role, Jake works with brands to ensure their ecommerce strategy is aligned with their goals as they look to grow on marketplaces like Amazon, Walmart and Target.

With a background in paid and owned media, Jake has extensive experience translating business challenges into sound media game plans and working with agency teams to ensure the work will drive positive results.

Outside of work, you’ll find Jake competing in a variety of intramural sports leagues, going to concerts, or relaxing at home with his wife and two cats

Code3

Code3 is a strategic digital marketing agency focused on marketplace sales acceleration. Code3's partners with mid-sized to Fortune 50 brands to maximize their presence and increase sales on the world’s largest online marketplaces. Clients include; Jabra, StarKist, Shark|Ninja, and many more.                                            


https://code3.com/