Tuesday, September 14 | 12:30 PM ET | Winning with your key eCommerce accounts
For and By Amazon Account Managers: Best practices from your peers on working with Amazonians, investing in merchandising events, and leveraging the SAS program
In this session, eCommerce professionals from leading branded manufacturers will be sharing their experiences and expertise on three hot topics among Amazon vendors. Vivek Rastogi of Colgate-Palmolive will share how to best work this unique retailer, helping brands to strategically redefine the definition of a traditional retailer “partnership” and tactically deal with challenges such as constantly-changing vendor managers, the siloes inside Amazon, and the eTailer’s ‘hands off the wheel’ approach. Chris Lawford of Makita USA will present on Amazon’s merchandising events, including how to decide on the tier of investment, how to get the most value out of the event, and how to measure success. Rachael Levensohn of Kimberly-Clark will share her best tips and tricks for leveraging the SAS program, spanning both the initial launch phase and day-to-day management of the SAS resource.
Vivek Rastogi
Director, eCommerce
Colgate-Palmolive
In this session, eCommerce professionals from leading branded manufacturers will be sharing their experiences and expertise on three hot topics among Amazon vendors. Vivek Rastogi of Colgate-Palmolive will share how to best work this unique retailer, helping brands to strategically redefine the definition of a traditional retailer “partnership” and tactically deal with challenges such as constantly-changing vendor managers, the siloes inside Amazon, and the eTailer’s ‘hands off the wheel’ approach. Chris Lawford of Makita U.S.A. will present on Amazon’s merchandising events, including how to decide on the tier of investment, how to get the most value out of the event, and how to measure success. Rachael Levensohn of Kimberly-Clark will share her best tips and tricks for leveraging the SAS program, spanning both the initial launch phase and day-to-day management of the SAS resource.
Colgate-Palmolive
Colgate-Palmolive is an American multinational consumer products company, specializing in household, health care, personal care and veterinary products - A caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet.
https://www.colgatepalmolive.com/en-us
Chris Lawford
Director of eCommerce Sales
Makita USA
Chris is the Director of E-Commerce Sales at Makita U.S.A. responsible for a team that manages the majority of Makita’s authorized online dealers, including Amazon.com and Homedepot.com. Chris develops strategic plans with his team to achieve consistent growth in an always evolving power tool and e-commerce environment. Teamwork, communication and strong customer relationships are what’s most important to Chris and his team as they are confident Makita provides them with best-in-class tools. Prior to his E-Commerce role, Chris spent time on the Industrial Channel Sales team as well as the Marketing team at Makita.
Chris earned his Bachelor’s Degree in Marine Biology from Cal State University of Long Beach. He currently resides in Rancho Mission Viejo, California with his wife and two children.
Makita USA
Makita power tools, pneumatics, outdoor power equipment, cleaning solutions, and accessories are engineered to help users reach new levels of efficiency and productivity. Over 100 years of engineering experience drives Makita forward with leading cordless innovation that takes users from power tools to outdoor equipment and beyond. Makita’s 18V|36V LXT System is the world’s largest compatible lithium-ion system, with fast-charging batteries that work with over 275 products. And the 40V|80V max XGT system of equipment and tools takes cordless beyond limits for high-demand applications. Makita is an innovation leader, manufacturing best-in-class products at 10 plants operating in 8 countries including the U.S.A.
https://www.makitatools.com/
Rachael Levensohn
Sr. Sales Strategy Manager for North America Adult Feminine Care Transformation Team
Kimberly-Clark
Rachael is currently the Sr. Sales Strategy Manager for the Kimberly-Clark North America Adult Feminine Care transformation team where she is responsible for long range customer planning and strategy alignment. Prior to her current role, she spent four years as the Sr. Team Leader for the Kimberly-Clark North America Amazon Team, where she led the commercial relationship between Kimberly-Clark and Amazon. In this capacity, Rachael led a team of account managers and sales analysts who built and executed joint business plans with Amazon, negotiated financial terms and developed eCommerce go-to-market tools. Prior to this role, Rachael led the Walmart Baby & Child Care Business for Kimberly-Clark North America and held various roles in Category Management.
Rachael holds a Bachelor’s Degree from the University of Wisconsin – Madison. She currently resides in Seattle, WA where she and her husband enjoy exploring the outdoors, cooking and traveling internationally.
Kimberly-Clark
Kimberly-Clark and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies®, Kleenex®, Scott®, Kotex®, Cottonelle®, Poise®, Depend®, Andrex®, Pull-Ups®, GoodNites®, Intimus®, Neve®, Plenitud®, Sweety®, Softex®, Viva® and WypAll®, hold No. 1 or No. 2 share positions in approximately 80 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company's nearly 150-year history of innovation, visit kimberly-clark.com.
https://www.kimberly-clark.com/en-us
