Monday, September 13       |        2:00 PM ET       |       Setting the stage for post-pandemic eCommerce


The Consumer’s 'New' Normal(s)

COVID-19 shaped consumer behavior. The question is how and which of these behaviors are here stay? While there is a lot of talk about a “new normal”, our insights and data would indicate that suppliers and retailers will likely be faced with more than just one singular new normal as consumers’ mindsets have shifted to various degrees, across various areas. These mindset shifts in turn have led to channel shifts, brand preference changes, purchase method advancements, and emerging shopping trends arriving 5 to 10 years earlier than anticipated, especially for some consumers’ “new normal”. Join Ginny Tredway, Executive Director of CRC’s Advisory & Consumer Research, as we delve into the consumer’s new normal(s) and what this means for your brand(s) in terms of online shopping, in-store purchases, social commerce and overarching omnichannel trends.

Ginny Tredway
Executive Director, Advisory & Consumer 
Cleveland Research Company

Ginny has over 15 years of international experience working within the world of talent management and business consulting. She has partnered with businesses across the globe to support their strategic goals in the areas of talent management, organizational development, strategy, and process optimization.  At CRC, Ginny leads our Advisory Services focused on creating and implementing robust programs to meet the strategic and operational needs of our clients. She works with our teams to create offerings which leverage our insights and expertize so that the projects she and her team deliver impact the business metrics which our clients care about. 

Ginny earned her B.A. from the University of South Africa and her Honors and Masters of Commerce in Organizational Psychology from the University of Cape Town in South Africa. In her spare time, Ginny spends time with her husband and son, and can be found in the gym or exploring a new foreign country. 

Cleveland Research Company

CRC’s Advisory & Consumer team provides customers with the custom insights needed to gain conviction behind their high-stakes investment and strategic decisions. Our team of experts spend each day answering questions related to our customers’ strategies, helping them better understand their changing consumers and provide unique insights to help with customer interactions. We tailor each project to provide guidance on how to react to the ever-changing landscape and to help stay ahead of the curve through deeper business thinking.

www.clevelandresearch.com